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William Grant & Sons reports rise in premium spirits

According to a 2017 market report by independent distilling firm William Grant & Sons, the UK market is experiencing growth in its premium spirits sector last year.

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The independent distilling brand, which makes notable brands such as The Balvenie, Glenfiddich, Hendrick’s Gin, Sailor Jerry Spiced Rum and Monkey Shoulder scotch, is one of the largest in the UK and says that changes in the attitudes of consumers are to blame for the rise in premium spirits.

“Consumer behaviour and habits have continued to evolve in this time of uncertainty,” says Gary Keogh, marketing director of William Grant & Sons UK. The report detailed that premium spirits in the UK are now worth more than £1.2 billion, growing by 9.9% and accounting for 11.7% of the total spirits market.

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The William Grant & Sons market report also revealed that the growth in the spirits sector is being driven by gin, flavoured/spiced rum, non-cream liqueurs, and malt whisky. To that, Keogh adds: “More than ever, brands need to have a point of view, share their values, and reach heightening expectations to meet consumer needs.”

Furthermore, Rita Greenwood, managing director of William Grant & Sons UK further adds: “William Grant and Sons is a family owned business and has been for 130 years. This report is our objective view of what is happening in the UK drinks industry.”

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An avid boozer and word-stringer who's paid to drink and write for the revamped Boozeat Blog 2.0

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