If you’re wondering what was the world’s best-selling single malt scotch whisky of 2016, the folks at thespiritsbusiness.com have published a few numbers in its recent report and named the Glenfiddich brand as the winner of said title.
Glenfiddich, owned by William Grant & Sons, saw its 2016 volume sales climb 9.5% to 1.21 million cases in fact. In contrast, its rival The Glenlivet owned by Pernod Ricard suffered a 2.83% sales decline, selling just 1.03 million nine-litre cases to place second instead.
Additionally, Glenfiddich’s 2016 figures also marked a 5.24% growth from its 2015 figures. “We are delighted with the current performance of Glenfiddich, and rather than focus on the best-selling single malt, we are committed to leading the category through innovation and creativity,” said its global brand director Enda O’Sullivan.
Besides that, the thespiritsbusiness.com report also named the Allied Blenders & Distillers-owned Officer’s Choice whisky as the world’s best-selling whisky brand again. The Indian brand sold 32.85 million cases in 2016 to retain this title that it first won in 2013.
The Diageo-owned Johnnie Walker marque is still the world’s largest scotch whisky brand with 17.4 million nine-litre case sales in 2016. However, this figure sees it fall back by 1.14% where it sold 200,000 cases less over the year.
Additionally, the report also stated that Brown-Forman’s Jack Daniel’s Tennessee Whiskey brand leads the world whisky contingent. Despite a reportedly slow sales year for the brand, the Tennssee Whiskey brand posted a 2.26% growth in sales by selling 12.49 million cases.
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