You’d probably know by now that Carlsberg MY are running its #ProbablyTheBest consumer campaign until the end of July. The campaign is part of the famed green-liveried Danish brewery’s global 170th anniversary.
Shortly before the festive Hari Raya holidays kicked off last week, the firm have already rewarded its first batch of winners in a special party held at its Shah Alam brewery, thus kicking its campaign into high gear indeed.
The party saw Carlsberg MY’s managing director Lars Lehman rewarding lucky winners Wong Kim Seng and Sam Yoong Fei with their respective prizes.
Whilst Wong receives his special local-stage grand prize of a VIP tour of the Shah Alam brewery with five of his friends, latter winner Yoong got #ProbablyTheBest paid vacation and exclusive experience any Carlsberg fan could only dream of: VIP Brewery Tour in Copenhagen, Denmark on a 6D5N all-expense paid trip with a friend.
As the two winners celebrated, Lehman added:
“We will reward 20 consumers to explore Carlsberg’s 170 years of beer discoveries in its homeland in Copenhagen and another 1,800 consumers to see, touch, smell and taste the quality natural ingredients of our brews through a VIP brewery tour ex-beer-ience in Shah Alam.”
Carlsberg MY kicked off its #ProbablyTheBest anniversary consumer campaign last month that will last until July 31, centring itself on rewarding customers who purchase any 640ml bottle of Carlsberg or 580ml bottle of Carlsberg Smooth Draught from participating coffee shops, food courts, hawker centres and Chinese restaurants.
Consumers only needed to see the engraving in the bottle caps whereby those that acquire cap with the “Carlsberg Malaysia 2017” icon will win the VIP Brewery Tour Experience at Carlsberg MY’s Shah Alam brewery with five friends.
Those who manage to score bottle caps with the “Copenhagen 2017” icon, on the other hand, will get the ultimate prize of an all-expense-paid 6D5N trip to Copenhagen, Denmark for an exclusive VIP tour of Carlsberg’s home brewery.
(All images courtesy of Carlsberg MY)
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