The idea of starting a booze platform came when I was working with Moet Hennessy Diageo, where I noticed there was a gap between the brands and the consumers. And when I say gap, I mean like rowing-for-days-across-ocean kind of gap.
From the people's point of view, getting booze wasn't easy. Oops! Let me rephrase that. Getting AUTHENTIC booze wasn't as easy. On top of dealing with fakes, the distribution process was a pain in the back door.
It took forever for good, fresh booze to reach people. There was this long chain of process that involved too many hands and a whole lot of transfer costs. By the time people get their booze, they've already moved on in life and found someone better. Sob sob. So with determination, goal and a little bit of pure luck, I went on a mission. One thing led to another, ideas and people came together and boom!
Boozeat was born.